Client Overview
Our client operates a busy takeaway fish & chip shop serving a high volume of customers throughout the day, particularly during peak lunch and evening periods. With increasing demand and a fast-paced ordering environment, they wanted to modernise their in-store experience while improving how menus, specials and meal deals were presented to customers.
The business was looking for a more flexible and visually engaging solution that would help increase visibility of offers, simplify menu updates and encourage additional purchases at the point of order.
The Challenge
The fish & chip shop was relying on traditional printed menus that were difficult to update and limited their ability to promote specials and meal deals effectively.
Their existing setup presented several challenges:
> Static printed menus that quickly became outdated
> Difficulty promoting meal deals, specials and upselling sides or drinks
> Limited flexibility when changing pricing or menu items
> Menus that lacked visual impact in a busy takeaway environment
> A desire to modernise the customer experience
The client wanted a digital solution that would help attract attention, improve menu visibility and create more opportunities for upselling.
The Solution
E-Screen delivered a complete digital menu board solution tailored to the takeaway’s environment and operational needs.
This included:
- Commercial digital menu board displays
- High-brightness screens designed for continuous daily use
- Dynamic layouts for menus, specials and meal deals
- Easy-to-update digital content management
- Professional installation and display positioning
- Guidance on content structure and customer visibility
The new digital menu boards were designed to improve menu presentation, simplify updates and create a more modern customer experience.
The Results
The impact was immediate:
- Increased visibility of specials and meal deals
- Improved customer engagement at the counter
- Greater flexibility when updating menus and pricing
- More opportunities for upselling drinks, sides and extras
- A cleaner, more modern takeaway environment
- Reduced reliance on printed materials and manual updates
The upgraded menu boards helped transform the ordering experience while making promotions more eye-catching and effective.
Why It Works
By replacing static menus with dynamic digital displays, the client was able to:
- Capture customer attention more effectively
- Promote offers and upsells in real time
- Simplify menu management and updates
- Create a more engaging customer experience
- Modernise the overall appearance of the takeaway
E-Screen: Supporting Hospitality & Takeaway Environments
At E-Screen, we provide digital menu boards, displays and self-service technology designed to help hospitality businesses improve customer experience and streamline communication.
From takeaway menu boards to interactive kiosks and promotional displays, we help businesses create more engaging, efficient and modern environments with reliable technology and expert support.
Free Advice & Design Renders.
