Get Your Retail Space Ready for the Golden Quarter
For retailers, the final months of the year can be some of the most important. Black Friday, Christmas shopping, seasonal promotions and increased footfall all create valuable opportunities to attract customers and drive sales; but increased competition also means retailers need to work harder to get noticed - and this is where digital signage comes in.
September is the ideal time to review your retail technology and make sure your stores are ready for the Golden Quarter.
Why September Is the Time to Prepare
The Golden Quarter can quickly become one of the busiest and most competitive periods in the retail calendar. Preparing early gives retailers time to review their technology, plan seasonal campaigns and make improvements before Black Friday and Christmas arrive. From attracting more attention in the window to promoting products in store and creating a smoother checkout experience, the right retail digital signage & techonology can help you make more of every customer visit.
Your shop window is one of your most valuable advertising opportunities. High-brightness digital window displays allow retailers to showcase promotions, new products, seasonal campaigns and offers using bright, engaging content designed to capture attention from passing customers.
Unlike traditional printed posters, digital content can be changed quickly, allowing campaigns to keep pace with Black Friday promotions, Christmas offers and changing stock throughout the season.
Once customers enter your store, digital signage can continue to influence their journey.Commercial digital displays and advertising displays can be positioned throughout retail environments to promote products, highlight seasonal offers, communicate key messages and direct customers towards different departments.
Content can be updated whenever required, giving retailers greater flexibility during fast-moving promotional periods.
Not every retail display needs to be large. Shelf-edge and stretched displays provide an opportunity to introduce digital content much closer to the point of purchase.
Used to showcase promotions, product information, pricing or branded content, these compact displays can help products stand out in busy retail environments where purchasing decisions are being made.
Interactive kiosks and touchscreen displays can give customers greater control over their shopping experience. They can be used for product discovery, stock checking, wayfinding, loyalty schemes, ordering and other self-service applications.
For retailers preparing for increased seasonal footfall, self-service technology can also help customers access information without always needing assistance from a member of staff.
Attracting more customers is only part of the challenge. Retailers also need technology that can keep transactions moving when stores get busy.
Reliable EPOS systems, touchscreen monitors, scanners, printers and payment technology can help create a faster and more efficient point-of-sale experience.
Reviewing your EPOS hardware before peak trading begins gives you time to upgrade ageing equipment, introduce additional till points or explore new technology before the Christmas rush.
Create a Connected Retail Experience
The most effective retail technology doesn't work in isolation.
Digital signage can attract attention. Window displays can encourage customers through the door. Shelf-edge displays can influence purchasing decisions. Interactive technology can help customers find what they need. EPOS and payment solutions can make the final transaction simple.
Together, they can create a more connected experience throughout the customer journey.
Is Your Store Golden Quarter Ready?
With Black Friday and Christmas approaching, now is the time to prepare.
At E-Screen, we supply a wide range of commercial technology for retail environments, from digital signage and interactive displays to kiosks, EPOS hardware and integrated solutions.
Our team can help you choose the right technology for your stores, with support available from initial product selection and site inspections through to content, installation and aftercare.
Talk to E-Screen about getting your retail space ready for the Golden Quarter.
