Client Overview
London Zoo, part of the Zoological Society of London (ZSL), welcomes thousands of visitors every week. As one of the UK’s most iconic attractions, the Zoo continually looks for innovative ways to improve the visitor experience, from enhancing communication to streamlining daily operations.
The Challenge
With a site as large and dynamic as London Zoo, keeping visitors informed in real time was a challenge. Daily schedules, feeding times and special events often changed due to weather, animal routines or even visitor numbers.
Traditional signage couldn’t keep up, as once printed, it was static, costly to update and wasteful to replace. It also placed a significant strain on staff resources, as team members had to continually redesign and reprint static posters every time information changed.
The team needed a flexible, weatherproof display solution that could adapt instantly to on-site changes.
The Solution
E-Screen supplied London Zoo with an Outdoor Digital A-Board, a portable, high-brightness display designed for outdoor environments. The display allows staff to update content instantly, from event schedules and ticket availability to shop promotions and all managed from one central system.
Its built-in wheels and durable design mean it can be moved easily around the site, ensuring key messages reach visitors exactly where they are needed most. Whether highlighting today’s “Penguin Feed” times, promoting membership offers or guiding guests to new exhibits, the digital A-board provides a dynamic and eye-catching communication tool that fits seamlessly into the Zoo’s environment.
The Results
Since installation, the digital A-Board has:
- Improved visitor communication: instant updates keep guests informed and reduce confusion.
- Enhanced operational efficiency: staff can respond to changes quickly, without needing to redesign and reprint materials.
- Increased engagement: vibrant, moving content attracts more attention than static posters.
- Supported sustainability goals: digital updates reduce paper waste and printing costs.
London Zoo now uses the digital A-Board daily to promote events, update feeding timetables, and showcase shop items. When tickets for the popular penguin feeding sessions sell out, staff simply update the display - no fuss, no waste, no downtime.
Why It Works
The combination of flexibility, durability and simplicity makes E-Screen’s Outdoor Digital A-Board an ideal solution for busy visitor attractions like London Zoo.
It empowers staff to communicate clearly, respond instantly, and keep visitors engaged, all whilst reinforcing a modern, professional image.
E-Screen: Helping Businesses Communicate Smarter
At E-Screen, we help businesses and attractions bring their messages to life through innovative, reliable display technology.
With UK-held stock, fast delivery, and expert support, we make it easy to find the right solution for your space.
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