Client Overview
Cubes Events is a creative events and brand activation agency specialising in experiential marketing, pop-ups, and mobile brand experiences.
Known for delivering immersive campaigns that stop people in their tracks, Cubes Events works with global brands to create memorable moments that engage audiences wherever they are.
Learn more about Cubes Events and their work at: www.cubesevents.com
The Challenge
For a high-profile 10-year anniversary brand activation for Women’s Best, Cubes Events needed a bold, visually striking solution that would work inside a converted van touring London, Paris, and Amsterdam.
The activation required content that could instantly capture attention, showcase product imagery at premium quality, and deliver a strong brand impact within a compact, mobile environment. Traditional printed graphics or static displays wouldn’t deliver the flexibility, brightness, or wow-factor needed for a travelling activation across multiple cities.
Cubes Events needed a high-impact, professional display solution that could operate reliably on the move, elevate the brand experience, and create an immersive environment inside the vehicle.
The Solution
E-Screen supplied a high-resolution Indoor LED Display, which Cubes Events installed inside the converted van as the visual centrepiece of the activation.
The LED screen delivered vibrant, seamless visuals with exceptional brightness and clarity, allowing Women’s Best imagery, branding, and campaign content to truly come to life within the confined space.
Unlike traditional screens, the LED display provided a bezel-free, immersive viewing experience that wrapped visitors in the brand story as soon as they stepped inside the van.
The modular nature of the LED solution made it ideal for a mobile setup, ensuring consistent performance across all tour locations while maintaining a premium, high-end finish that matched the Women’s Best brand identity.
The Results
The LED display helped transform the van into a standout mobile brand experience, delivering:
- Maximum visual impact: Bold, high-quality imagery that immediately drew people in.
- Immersive brand storytelling: Seamless visuals created a premium, engaging environment.
- Consistency across cities: The same high-impact experience delivered in London, Paris, and Amsterdam.
- Flexibility for campaign content: Imagery and visuals could be adapted easily for different moments of the activation.
The result was a striking, memorable activation that helped celebrate Women’s Best’s milestone anniversary while reinforcing their brand presence across multiple international locations.
Why It Works
LED video walls are perfectly suited to experiential and mobile brand activations. Their brightness, scalability, and seamless appearance allow brands to create immersive environments even in compact or unconventional spaces.
For Cubes Events, the LED screen provided the flexibility and visual power needed to deliver a premium experience on the road, without compromise.
Quote from Cam Healey, Cubes Events Founder & Managing Director
“The LED screen from E-Screen completely transformed the activation. It gave us the visual impact we needed to bring the Women’s Best brand to life inside the van and create a truly immersive experience for visitors across every city on the tour.”
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