Digital signage is more than just showcasing dynamic content and visually engaging with your target audience – it also offers massive cost savings to your business through reduced printing expenses, streamlined advertising, time-saving features and improving operational efficiencies.
In fact, the average return on investment for digital signage is typically achieved within 9 to 18 months*. This means that most businesses can expect to recoup their initial investment in digital signage displays, software, and setup within this timeframe.
Let’s look at why digital signage can save you and your business money:
- Reduced Printing Costs:
Unlike traditional signage, digital signage reduces the need for printing posters, flyers, and other physical materials, saving on ink, paper, design and labour costs. If you have multiple sites, you will also make substantial savings on the distribution of marketing and sales material.
- Flexible & Adaptive:
Digital signage allows businesses to adapt quickly to promotional changes and easily update content without the need for reprinting and reinstalling static signs – saving time and resources. Also, content can be updated remotely, often without the need for manual labour.
- Cost-Effective Internal Communications:
Digital displays can be used for internal communications, reducing the need for printed announcements and newsletters. It also enables the messages to reach your staff quickly and accurately – which can save time and money.
- Improved Operational Efficiency:
Digital signage can automate many communication and scheduling tasks, freeing up employee time for more important responsibilities. This can lead to increased productivity and reduced labour costs. Touchscreen signage also allows customers to find information for themselves which reduces the need for staff involvement.
- Increased Sales and Customer Engagement:
Digital signage has proven to capture attention, engage with customers and influence their decisions – creating a more interactive and informative customer experience, which can lead to increased sales and revenue.
- Targeted Advertising:
Digital signage allows businesses to target specific audiences and deliver relevant messages, increasing the effectiveness of their advertising campaigns and reducing wasted advertising spend.
- Reduced Waste:
By reducing reliance on printed materials, digital signage also contributes to a more environmentally friendly approach and saves on surplus printed stock and out-of-date printed signs.
Long-Term Value
While the 9-18 month ROI period is a good indicator of the initial investment payback, the long-term value of digital signage can extend far beyond this period. While the initial investment in digital signage may be higher, the long-term cost savings can be significant, as it reduces the need for recurring printing, maintenance and operational costs.
The average ROI period of 9-18 months for digital signage indicates a relatively quick and effective way for businesses to see a return on their investment in modern displays and communication tools. For a discussion on finding the best digital signage solution for your business, please contact us.
*Source: Digital Signage Business Impact Study
